When you know what you want, you know what you need
"If you don't know where you want to go, then it doesn't matter which path you take." - Lewis Carroll, Alice in Wonderland
Some make decisions based on what is needed. Some decide based on what they want.
Which camp do you belong to?
Going about life based on what you want sounds a tad wilful….or is it not?
Science has shown that human make decisions largely based on emotions, then justify with logic.
A quick introduction: I am an ex-corporate dog, second time entrepreneur, entrepreneur and executive coach, a connector, a self-learnt and circumstance-made business strategist.
For as long as I can remember, I always pride myself for being a rational decision maker. Yet looking back, my journey has been littered with a lot of regrettable decisions that went against my will and motivation...haha!
I always make decisions based on a “need to basis”. In my business, I’ve pursued clients and projects I didn’t like because I needed the revenue and credentials.
The result? My work and engagement were soulless.
Truth is, our emotions ‘leak’ in forms of energy, passion and enthusiasm. I hated what I was doing, the clients sensed it and the perceived quality of work and relationship suffered backlash. Did the clients come back again? Nope.
If you are a business owner, likelihood is, you’ve been there or you are still there. In the end, instead of owning a business, our business own us. Our original intention of creating a financial and lifestyle freedom was lost in our pursue.
In 2018, I decided to take slow down to reflect. I practiced self-coached and applied the same intervention on myself like I did with my clients — I asked myself what made me want to start my own business in the first place….What do I truly believe in, value and enjoy, where do I want to be years down the road.
When I got to my answers, the fog lifted and everything was as clear as day. I finally knew what I need, only because I know what I want.
This article was first published on Medium, 31 Jul 2019
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