"If you don't know where you want to go, then it doesn't matter which path you take." - Lewis Carroll, Alice in Wonderland
Some make decisions based on what is needed. Some decide based on what they want.
Which camp do you belong to?
A quick introduction: I am an ex-corporate dog, second time entrepreneur, entrepreneur and executive coach, a connector, a self-learnt and circumstance-made business strategist.
For as long as I can remember, I always pride myself for being a rational decision maker. Yet looking back, my journey has been littered with a lot of regrettable decisions that went against my will and motivation...haha!
I always make decisions based on a “need to basis”. In my business, I’ve pursued clients and projects I didn’t like because I needed the revenue and credentials.
The result? My work and engagement were soulless.
Truth is, our emotions ‘leak’ in forms of energy, passion and enthusiasm. I hated what I was doing, the clients sensed it and the perceived quality of work and relationship suffered backlash. Did the clients come back again? Nope.
If you are a business owner, likelihood is, you’ve been there or you are still there. In the end, instead of owning a business, our business own us. Our original intention of creating a financial and lifestyle freedom was lost in our pursue.
In 2018, I decided to take slow down to reflect. I practiced self-coached and applied the same intervention on myself like I did with my clients — I asked myself what made me want to start my own business in the first place….What do I truly believe in, value and enjoy, where do I want to be years down the road.
When I got to my answers, the fog lifted and everything was as clear as day. I finally knew what I need, only because I know what I want.